March 03 2016

Are Email Newsletters Still Relevant?

Naeesa Aziz

Everyone says they hate email, but despite the disdain for the medium, email newsletters still reign supreme when it comes to reaching a targeted audience with excellent results.

Why do newsletters do so well?

It seems that the Internet’s endless barrage of content has exhausted readers’ attention spans. Email newsletters, on the other hand, are usually recognizable, relevant, and sent directly to each reader based on his or her preferences.

The specificity and brevity of the email newsletter makes it stand out as a diamond amid the wasteland of email.


Want to start emailing your customers or need to refresh your current newsletter? Get in touch with me and let’s see how we can make your newsletters rise to the top of the inbox.


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