March 03 2016

Do I Need a Copywriter?

bloger
Naeesa Aziz

Yes.

Yes, you do need help writing copy for your business website and anything words appear on.

I’m no psychic, but I can see that your site may be choked with a string of rambling, garbled thoughts.

Or, you may have no words up at all, and users quickly scroll through, confused about who you are or what you do. 

Or, you wrote what seemed like glowing copy a few years ago and now, those same words are either newly irrelevant or no longer reflect how you’ve grown as a business.

Either way, hiring a copywriter can give you the assurance that your copy is on message, and give you a fighting chance of reaching the customers and influencers you need to convert awareness into sales.

Copywriters know how to sell

Growing up, remember how your parents thought everything you did was a small miracle, worthy of a Nobel prize? Well, it’s the same when you own a business. You think you and your products are amazing – as you should. But then, instead of conveying your company or product’s actual value, you end up stringing together a list of superlatives, or worse, leaving everything wordless.

Well, it’s the same when you own a business. You instinctively think that your products or services are amazing — as you should. However, without help, instead of conveying your actual value, you end up stringing together a list of superlatives, or worse, leaving everything blank.

A professional copywriter can capture your company’s value and craft messaging that sells it to the right people, in the best way, at the right time.

Want to talk more about your company's messaging?

Send me a note here and let's exchange words. 


Comments(1)

Waiting For Admin Approval
bloger
Koby Sackey

Great points! Copywriters do know how to sell. I wouldn't dare write my own copy for my clients. Another great article on copywriting I just read http://www.copyblogger.com/scientific-copywriting/. Thanks for the tips Naeesa